1664
Blanc Couture

The project was to create luxury packaging that captured the infusion of Champagne and beer for 1664’s Blanc De Blanc LTO in asian markets.

Working in a small team we ideated around the concept of elegant infusions and came up with three distinct mood-boards that landed the products unique qualities.

The chosen mood-board celebrates the infusion with gold detailing and the distinct blue’s & reds from 1664’s pallet.

The final product landed the luxury price point through gold foiling, debossing, foil embossing and spot UV, giving this beautiful product the deserved spotlight.

Agency: epoch Design
Role: Designer
Client: Carlsberg Group

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