Oishii
Pick A Beautiful Day

Oishii is the world’s largest indoor vertical strawberry farm, striving to change the produce industry and raise the standard of fresh fruit
in America.

Whilst working with Oishii we helped develop their portfolio architecture to make sense to consumers and nailed down their positioning whilst improving their on pack communication.

Our strategy approached the problem by creating a tiered messaging system for each level, clearly differentiating their products
and helping consumer understand the brand story quickly at shelf.

Studio: Boredom Kills Creative
Role: Designer & Strategist
Client: Osihii